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For organizations

Help more families, the honest way.

Nora helps older adults and their families with reminders, questions and getting everyday things done. Partner with us to reach families who need you, or to bring Nora to the people you serve.

Pick how you’d like to work together.

Each one opens the same short form. A real person reads every request.

  • Free during our pilot

    Care providers

    Home care, movers, home safety, hearing, handy help

    When a family asks for what you do, Nora can suggest you. With their OK, we send you a warm introduction with what they need and when.

  • Pilot spots open

    Communities

    Senior living, senior centers, faith communities

    Give every resident a helper for reminders, events and everyday questions, and give your staff a quiet heads-up when something seems off.

  • Let’s talk

    Health plans and aging offices

    Health plans, county aging offices, employers

    Offer Nora as a benefit. Members get help with reminders, benefits questions and everyday tasks by text, phone or web.

  • Coming soon

    Apps and services

    Rides, groceries, pharmacy and more

    Let families use your service through Nora, with their permission and a spending limit they set.

  • Care manager, social worker or elder law attorney? We’re building free tools for professionals who help families. We don’t pay referral fees.

How we work with partners.

These rules are the same for everyone, and they don’t change for partners who pay.

  • Fit comes first.

    Nora suggests what’s right for the family. Being a partner never moves you up the list.

  • Paid is labeled.

    If a partner pays us, families see that right next to the suggestion.

  • Families decide what’s shared.

    We pass along a family’s details only after they say yes, and only for their request.

  • No fees on Medicare or Medi-Cal care.

    We don’t take money for care that these programs pay for.

We check every care provider’s license and insurance before Nora suggests them.

Become a partner.

It takes about two minutes.

  1. 1

    Tell us about you

    Who you are, where you work and what you offer.

  2. 2

    A real person reviews it

    We read every request and reply within a few days.

  3. 3

    A short call, then a pilot

    We agree on how it works before anything goes live.

Prefer email? [email protected]

Partner request

Takes about two minutes. Nothing is shown to families until we’ve talked.

I’m reaching out as

Home care organizations in California have one. We check it before Nora suggests you.

How families book you (optional)

Questions partners ask.

What does it cost?

Nothing during our pilot. We’ll tell you any price before you pay anything, and you can stop anytime.

Do you pay for referrals?

No. Nora suggests partners because they fit, and we don’t pay anyone to send families our way.

Can nursing homes and assisted living partner?

They can be listed for free so families can find them. We don’t take paid partnerships with residential care homes.

What family information will I see?

Only what the family agrees to share for their request, like what they need, when, and how to reach them.